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Creative Product Development : A Marketing Approach To New Product Innovation And Revitalisation Bryan Andrews

by Andrew, Bryan.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Longman, 1975Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.57 AND.
Innovative behavior and communication / Thomas S. Robertson

by Robertson, Thomas S.

Series: Editors' series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New York : Holt, Rinehart & Winston, Inc., 1971Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.83 ROB.
Marketing new industrial products / Michael J. Baker

by Baker, Michael J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : The Macmillan Press Ltd., 1975Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.83 BAK.
New products and diversification / Peter M. Kraushar

by Kraushar, Peter M.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Business Books Limited, 1969Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.5 KRA.
Product innovation : a workbook for management in industry / Knut Holt

by Holt, Knut.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Newnes-butterworths, 1977Availability: Items available for loan: Mysore University Main Library (2) Call number: 658.57, ...
Product innovation and development / Tony Berridge

by Berridge, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Business Books, 1977Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.5 BER.
Product Innovation Management : Workbook For Management In Industry

by Holt, Knut.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : Butterworths, 1988Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.57.
Innovation, product development and commercialisation: Case studies and key practices for market leadership

by Kumar, Sandeep.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi: A.K. Publications, 2009Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.875 KUM.
Plant biotechnology : New products and applications J. Hammond, P. McGarvey, and V. Yusibov, (eds.).

by Hammond, John [editor] | McGarvey, Peter [editor] | Yusibov, Vidadi [editor].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Berlin ; New York : Springer, 2000Availability: Items available for loan: Mysore University Main Library (1) Call number: 660.6 McG.
Designing usability into medical products [electronic resource] / Michael E. Wiklund, Stephen B. Wilcox ; foreword by Matthew B. Weinger.

by Wiklund, Michael E | Wilcox, Stephen B.

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Boca Raton : CRC Press, 2005Online access: Distributed by publisher. Purchase or institutional license may be required for access. Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
Harvard business review on top-line growth.

by Harvard Business School Publishing Corporations.

Series: The Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Pub., 2005Other title: Ideas with impact.Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.406 HAR, Bahadur Institute of Mgmt Sciences (1) Call number: 658.406 HAR.
Innovation, product development and commercialization : case studies and key practices for market leadership Dariush Rafinejad

by Rafinejad, Dariush.

Material type: Text Text Language: English Publication details: Ft. Lauderdale, FL : J. Ross Pub., ©2006Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.503 RAF.
Strategic management of technology and innovation Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright.

by Burgelman, Robert A | Christensen, Clayton M | Wheelwright, Steven C.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : McGraw-Hill Irwin, c2004Online access: Click here to access online | Click here to access online | Click here to access online Availability: Items available for loan: Dr.B.R. Ambedkar Post Graduate Centre (2) Call number: 658.514 BUR.C, ...
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renée Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston : Harvard Business School Press, 2005Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.802 KIM.
Sparking innovation.

by Harvard Business School.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : LES50ONS [Fifty Lessons], c2008Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.514 HAR.
Harvard business review on top-line growth. Harvard business review.

Series: The Harvard business review paperback seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Mass : Harvard Business School Pub., 2005Other title: Ideas with impact.Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.406 HAR.
The innovator's guide to growth : putting disruptive innovation to work / Scott D. Anthony ... [et al.].

by Anthony, Scott D. ... [et al.].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business Press, c2008Online access: Click here to access online Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.4063 ANT J.
Not for free : making money in the digital age / by Saul J. Berman.

by Berman, Saul Jay.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business Review Press, c2011Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.802 BER.
Harvard business review on inspiring and executing innovation.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business Review Press, c2011Other title: Inspiring and executing innovation.Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.4063 HAR.
The little black book of innovation : how it works, how to do it / Scott D. Anthony.

by Anthony, Scott D.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: Boston : Harvard Business Review Press, 2012Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.4063 ANT.
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