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Marketing in the public sector : a roadmap for improved performance / Philip Kotler, Nancy Lee.

by Kotler, Philip | Nancy Lee [joint author].

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007Online access: Click here to access online Availability: Items available for loan: Mysore University Main Library (2) Call number: 658.8 KOT.N, ...
The fortune at the bottom of the pyramid C K Prahalad

by Prahalad C. K.

Material type: Text Text Language: English Publication details: Upper Saddle River, NJ : Wharton School Pub., 2005Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 339.46091724 PRA.
The self-destructive habits of good companies : and how to break them Jagdish N Sheth

by SHETH N. JAGDISH.

Material type: Text Text Language: ENG Publication details: Upper Saddle River : Wharton School Pub,; 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.4062 SHE.
Managing customers for profit : strategies to increase profits and build loyalty V Kumar

by KUMAR V.

Material type: Text Text Language: ENG Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) .
Managing customers for profit : strategies to increase profits and build loyalty kUMAR V.

Material type: Text Text Language: eng. Publication details: Upper Saddle River, N.J. : Wharton School Pub,. 2008Availability: No items available.
The fortune at the bottom of the pyramid C K Prahalad

by PRAHALAD.

Material type: Text Text Publication details: Upper Saddle River, NJ Wharton School Pub. 2005Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.4012 PRA.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands Larry Light

by Light Larry | Joan Kiddon.

Material type: Text Text Language: English Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2009Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.82LIGK.
Marketing in the public sector : a roadmap for improved performance Philip Kotler; Nancy Lee

by Kotler Philip.

Material type: Text Text Language: eng. Publication details: Upper Saddle River, N.J.: Wharton School Pub: 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.8 KOTN.
Improve your marketing to grow your business : insights and innovation that drive business and brand growth Hunter Hastings and jeff saperstein

by Hastings Hunter | Saperstein Jeff.

Material type: Text Text Language: Eng Publication details: New Delhi : Wharton School Pub, 2007Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.82 HAS.
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