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Sensory marketing : research on the sensuality of products edited by Aradhna Krishna

Contributor(s): Krishna, Aradhna [editor ]Material type: TextTextLanguage: English Publication details: London : Routledge, Taylor and Francis Group, 2010Description: xxx, 392 p. ; 23 cmISBN: 9781841698892 : ; 184169889X : Subject(s): Marketing | New products | Sensuality | Senses--Sensation | Consumer behaviorDDC classification: 658.80019 KRI Online resources: Click here to access online
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.80019 KRI (Browse shelf (Opens below)) Available 461611

Includes index and bibliographical reference.

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