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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

by Katz, Helen.

Edition: 6th ed. Language: English Publication details: New York : Routledge : 2017Availability: Items available for loan: Mysore University Main Library (1) Call number: 659 KAT.
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Advertising planning & decision making / Kavita Sharma

by Sharma, Kavita.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Taxmann Publications, 2011Availability: Items available for loan: Mysore University Main Library (1) Call number: 659.1 SHA.
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