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Public relations for marketing management / Frank Jefkins

by Jefkins, Frank.

Series: Macmillan studies in marketing managementMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : The Macmillan Press Ltd., 1978Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.812 JEF.
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Organisational buying behaviour : the key to more effective selling to industrial markets / Roy W. Hill, Terry J. Hillier

by Hill, Roy W | Hillier, Terry J.

Series: Macmillan studies in marketing managementMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : The Macmillan Press Ltd., 1977Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.81 HIL.
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