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Advertising and integrated brand promotion Thomas C.O. Guinn and Chris T. Allen

by O'Guinn, Thomas C | Allen, Chris T. | Semenik, Richard J.

Edition: 4th ed.Material type: Text Text Language: English Publication details: Australia : South -Western Cengage Learning, 2006Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.13 OGU A, Dr.B.R. Ambedkar Post Graduate Centre (1) Call number: 658.13 OGU A.
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Advertising and promotions : an integrated brand approach Richard J Semenik; Thomas C O'Guinn; et al

by O'Guinn Thomas C | Semenik, Richard J | Allen, Chris T.

Edition: 6th ed,Material type: Text Text Language: English Publication details: New Dlahi : South-Western/Cengage Learning, 2012Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 659.1 SEM A.
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