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Ingredient Branding [electronic resource] : Making the Invisible Visible / by Philip Kotler, Waldemar Pfoertsch.

by Kotler, Philip | Pfoertsch, Waldemar | SpringerLink (Online service).

Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
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The Quintessence of Strategic Management [electronic resource] : What You Really Need to Know to Survive in Business / by Philip Kotler, Roland Berger, Nils Bickhoff.

by Kotler, Philip | Berger, Roland | Bickhoff, Nils | SpringerLink (Online service).

Source: Springer eBooksMaterial type: Text Text; Format: electronic available online remote; Literary form: Not fiction Publication details: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Online access: Click here to access online Availability: Items available for reference: Mysore University Main Library Not for loan (1) .
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