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The future of branding

Srivastava, Rajendra K.

The future of branding - Los Angeles : SAGE, 2016. - xviii, 468 p ; 25 cm.

Includes index ,

ISBN: 9789351503163

Subjects--Topical Terms:
Branding (Marketing).
Strategic planning.

Subjects--Index Terms: Markenpolitik

Dewey Class. No.: 658.827 SRI M

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