The future of branding (Record no. 489726)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00515nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180309b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789351503163 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 SRI M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Srivastava, Rajendra K. |
| 245 ## - TITLE STATEMENT | |
| Title | The future of branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Los Angeles : |
| Name of publisher, distributor, etc | SAGE, |
| Date of publication, distribution, etc | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 468 p ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index , |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing). |
| -- | Strategic planning. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Markenpolitik |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Gregory Metz |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 09/03/2018 | 658.827 SRI M | BMS09589 | 09/03/2018 | Books |