How to succeed in a PR agency : real talk to grow your career & become indispensable /
Johnson, Kristin (Public relations consultant),
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson, Shalon Roth. - 1 online resource.
Includes index.
About this book -- Who is this book for? -- What's in it for you? -- Architecture of agency life -- The life cycle of business -- Money honey -- Budget basics -- Staffing -- Ethical conduct -- Writing essentials -- A leader at every level -- Achieving authenticity -- Diplomacy and persuasion -- Managing expectations -- PR: Personal relationships -- Building a team -- Personal branding -- Managing your career -- Managing the careers of others -- Managing client relationships -- A message from the authors.
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.
9780429434624 0429434626 9780429785535 0429785534 9780429785542 0429785542 9780429785559 0429785550
Public relations--Vocational guidance.
Public relations firms.
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Public Relations
HD59 / .J595 2019eb
659.2023
How to succeed in a PR agency : real talk to grow your career & become indispensable / Kristin Johnson, Shalon Roth. - 1 online resource.
Includes index.
About this book -- Who is this book for? -- What's in it for you? -- Architecture of agency life -- The life cycle of business -- Money honey -- Budget basics -- Staffing -- Ethical conduct -- Writing essentials -- A leader at every level -- Achieving authenticity -- Diplomacy and persuasion -- Managing expectations -- PR: Personal relationships -- Building a team -- Personal branding -- Managing your career -- Managing the careers of others -- Managing client relationships -- A message from the authors.
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients.
9780429434624 0429434626 9780429785535 0429785534 9780429785542 0429785542 9780429785559 0429785550
Public relations--Vocational guidance.
Public relations firms.
BUSINESS & ECONOMICS / Advertising & Promotion
BUSINESS & ECONOMICS / Public Relations
HD59 / .J595 2019eb
659.2023