MARC details
| 000 -LEADER |
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03456cam a2200565Ki 4500 |
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9780429434624 |
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FlBoTFG |
| 005 - |
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20211012150746.0 |
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m o d |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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181213s2019 nyu o 001 0 eng d |
| 040 ## - |
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OCoLC-P |
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eng |
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rda |
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pn |
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OCoLC-P |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780429434624 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
0429434626 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
9780429785535 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
0429785534 |
| Qualifying information |
(electronic bk. : Mobipocket) |
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| International Standard Book Number |
9780429785542 |
| Qualifying information |
(electronic bk. : EPUB) |
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| International Standard Book Number |
0429785542 |
| Qualifying information |
(electronic bk. : EPUB) |
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| International Standard Book Number |
9780429785559 |
| Qualifying information |
(electronic bk. : PDF) |
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| International Standard Book Number |
0429785550 |
| Qualifying information |
(electronic bk. : PDF) |
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9781138352674 |
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1138352675 |
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9781138352681 |
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1138352683 |
| 035 ## - |
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(OCoLC)1078875086 |
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(OCoLC)1083326853 |
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(OCoLC-P)1078875086 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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HD59 |
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.J595 2019eb |
| 072 #7 - |
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BUS |
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002000 |
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bisacsh |
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BUS |
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052000 |
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bisacsh |
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KJSP |
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bicssc |
| 082 04 - |
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| Classification number |
659.2023 |
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23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Johnson, Kristin |
| 245 10 - TITLE STATEMENT |
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| Title |
How to succeed in a PR agency : |
| Remainder of title |
real talk to grow your career & become indispensable / |
| Statement of responsibility, etc |
Kristin Johnson, Shalon Roth. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - |
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| Formatted contents note |
About this book -- Who is this book for? -- What's in it for you? -- Architecture of agency life -- The life cycle of business -- Money honey -- Budget basics -- Staffing -- Ethical conduct -- Writing essentials -- A leader at every level -- Achieving authenticity -- Diplomacy and persuasion -- Managing expectations -- PR: Personal relationships -- Building a team -- Personal branding -- Managing your career -- Managing the careers of others -- Managing client relationships -- A message from the authors. |
| 650 #0 - |
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| Topical term or geographic name as entry element |
Public relations |
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| Topical term or geographic name as entry element |
Public relations firms. |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Advertising & Promotion |
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| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Public Relations |
| 700 1# - |
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| Personal name |
Roth, Shalon, |
| Relator term |
author. |
| 856 40 - |
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| Uniform Resource Identifier |
https://www.taylorfrancis.com/books/9780429434624 |
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| Uniform Resource Identifier |
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| -- |
(Public relations consultant), |
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author. |
| 264 #1 - |
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New York, NY : |
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Routledge, |
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2019. |
| 336 ## - |
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text |
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txt |
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rdacontent |
| 337 ## - |
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computer |
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c |
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rdamedia |
| 338 ## - |
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online resource |
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cr |
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rdacarrier |
| 520 ## - |
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Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills required to excel and build a career. This text demystifies the PR agency experience with foundational information to simplify and clarify agency life. Authors Kristin Johnson and Shalon Roth, who each grew successful careers in PR agencies, share secrets that no one will teach in a class or a seminar. This is real talk about real life in an agency - punctuated by anecdotes from leaders in the industry. This is a must-read for communications students and PR professionals looking to grow their career and become indispensable to teams and clients. |
| 588 ## - |
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OCLC-licensed vendor bibliographic record. |
| 650 #0 - |
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Vocational guidance. |
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bisacsh |
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bisacsh |
| 856 40 - |
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Taylor & Francis |
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OCLC metadata license agreement |
