Wellcome

Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by James Agarwal ; Series editor Jagdish N. Sheth

By: Malhotra, Naresh KContributor(s): Agarwal, James [editor ] | Sheth, Jagdish N [Series editor]Language: eng Publication details: New Delhi : SAGE Publications India Pvt. Ltd., 2011Description: 1 v. (lii, 269 p. ) ; 24 cmISBN: 9788132105176Subject(s): Marketing research | MarketingDDC classification: 658.80092 MAL A.1
Contents:
Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Bahadur Institute of Mgmt Sciences
658.80092 MAL A.1 (Browse shelf (Opens below)) Available BMS09580
Books Books Mysore University Main Library
Reference 658.80092 MAL A.1 (Browse shelf (Opens below)) Available 462951

Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques

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