Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by James Agarwal ; Series editor Jagdish N. Sheth
Language: eng Publication details: New Delhi : SAGE Publications India Pvt. Ltd., 2011Description: 1 v. (lii, 269 p. ) ; 24 cmISBN: 9788132105176Subject(s): Marketing research | MarketingDDC classification: 658.80092 MAL A.1
Contents:
Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | 658.80092 MAL A.1 (Browse shelf (Opens below)) | Available | BMS09580 | ||
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Mysore University Main Library | Reference | 658.80092 MAL A.1 (Browse shelf (Opens below)) | Available | 462951 |
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658.8 ZIE B Services marketing : | 658.8008 HOL H Environment of marketing management | 658.8008 HOL H Environment of marketing management | 658.80092 MAL A.1 Legends in marketing Naresh K. Malhotra | 658.80092 MAL K.9 Legends in marketing Naresh K. Malhotra | 658.80092 MAL P.3 Legends in marketing Naresh K. Malhotra | 658.80092 MAL U.5 Legends in marketing Naresh K. Malhotra |
Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
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