Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by James Agarwal ; Series editor Jagdish N. Sheth
Language: eng Publication details: New Delhi : SAGE Publications India Pvt. Ltd., 2011Description: 1 v. (lii, 269 p. ) ; 24 cmISBN: 9788132105176Subject(s): Marketing research | MarketingDDC classification: 658.80092 MAL A.1
Contents:
Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Bahadur Institute of Mgmt Sciences | 658.80092 MAL A.1 (Browse shelf (Opens below)) | Available | BMS09580 | ||
Books | Mysore University Main Library | Reference | 658.80092 MAL A.1 (Browse shelf (Opens below)) | Available | 462951 |
Browsing Bahadur Institute of Mgmt Sciences shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
658.8001 BAI Aesthetics in marketing | 658.80072 MCD M Marketing accountability | 658.80092 HUN Legends in marketing | 658.80092 MAL A.1 Legends in marketing Naresh K. Malhotra | 658.800954 KUM V Rural marketing : targeting the non-urban consumer | 658.802 Great answers to tough marketing questions | 658.802 AMB The financial times guide to marketing : from advertising to zen |
Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
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