Customer relationship management; a strategic perspective G Shainesh; Jagdish N Sheth.
Material type:
TextLanguage: ENG Publication details: Chennai , India: Macmillan Publishers India Limited, 2006Description: xii, 198 p; 22 cmISBN: 1403928622; 9781403928627Subject(s): Relationship building - a process | Market sharesDDC classification: 658.812 SHA S
| Item type | Current library | Call number | Status | Date due | Barcode |
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Bahadur Institute of Mgmt Sciences | 658.8 SHA S (Browse shelf (Opens below)) | Available | BMS07041 | |
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Bahadur Institute of Mgmt Sciences | 658.812 SHA (Browse shelf (Opens below)) | Available | BMS04394 | |
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Dr.B.R. Ambedkar Post Graduate Centre | 658.812 SHA S (Browse shelf (Opens below)) | Available | SCC01035 |
Browsing Dr.B.R. Ambedkar Post Graduate Centre shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
| 658.812 KUM Managing customers for profit ; | 658.812 KUM S Customer relationship management; | 658.812 RAI Strategies in customer relationship management | 658.812 SHA S Customer relationship management; | 658.815 MIS G Customer service in retailing | 658.827 CHI G Product policy and brand management; | 658.827 KAP 24 Brand mantras; |
Includes Index.
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