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Services marketing Christopher Lovelock ; I. Jochen Wirtz and Jayanta Chatterjee

By: Lovelock, ChristopherContributor(s): Wirtz, I. Jochen | Jayanta ChatterjeeLanguage: English Publication details: New Delhi : Pearson, 2011Edition: 7th EdDescription: xxi, 683 p. ; 23 cmISBN: 9788131759394Subject(s): Marketing services | Customer interfaceDDC classification: 658.8 LOV W
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