Superior customer value : strategies for winning and retaining customers / by Art Weinstein.
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Item type | Current library | Call number | Status | Date due | Barcode |
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Mysore University Main Library | Not for loan |
<P><STRONG>Part I Customer Value Mindset </STRONG>Chapter 1. Customers Want Exceptional Value Now! Chapter 2. Be Customer-Centric Chapter 3. Business Models and Value Propositions <STRONG>Part II Customer Value Strategies </STRONG>Chapter 4. Segmentation and Customer Value Chapter 5. Service Excellence Chapter 6. Quality, Price and Image Chapter 7. Building Rock-Solid Customer Relationships <STRONG>Part III Customer Value Measurement </STRONG>Chapter 8. Customer Value Metrics Chapter 9. Customer Loyalty and Retention</P>
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