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Marketing management

Kotler, Philip

Marketing management Philip Kotler, Kevinlane Keller, Abraham Koshy and Mithileshwar Jha - 14th ed., - New Delhi : Pearson, 2012. - xxv, 598+120 p. ; 24 cm.

ISBN: 9788131767160

Subjects--Topical Terms:
Marketing management

Subjects--Index Terms: Marketing strategies - plans Marketing insight

Dewey Class. No.: 658.8 KOT K

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