Marketing management (Record no. 385023)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00614 a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT K |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| Statement of responsibility, etc | Philip Kotler, Kevinlane Keller, Abraham Koshy and Mithileshwar Jha |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed., |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | 2012. |
| Name of publisher, distributor, etc | Pearson, |
| Place of publication, distribution, etc | New Delhi : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 598+120 p. ; |
| Dimensions | 24 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing strategies - plans |
| Uncontrolled term | Marketing insight |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevinlane |
| Personal name | Koshy, Abraham |
| Personal name | Jha, Mithileshwar |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mysore University Main Library | Mysore University Main Library | 05/01/2013 | 559.20 | 658.8 KOT K | 458862 | 11/12/2012 | Books |