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Advertising management

Tyagi C.L.

Advertising management C.L.Tyagi - New Delhi : Atlantic Publishers and Distributors (P) Ltd, 2004. - vi, 436 p. ; 20 cm.

Includes Bibliography.

ISBN: 9788126903733

Subjects--Topical Terms:
advertising ethics
future of advertising

Dewey Class. No.: 659.1 TYA K

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