Advertising management (Record no. 423373)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00472nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788126903733 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 TYA K |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tyagi C.L. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management |
| Statement of responsibility, etc | C.L.Tyagi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Atlantic Publishers and Distributors (P) Ltd, |
| Date of publication, distribution, etc | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 436 p. ; |
| Dimensions | 20 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliography. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | advertising ethics |
| Topical term or geographic name as entry element | future of advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar Arun |
| Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Dr.B.R. Ambedkar Post Graduate Centre | Dr.B.R. Ambedkar Post Graduate Centre | 25/11/2013 | 659.1 TYA K | scc03746 | 25/11/2013 | Books |