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Rural marketing : text and cases

U C Mathur

Rural marketing : text and cases U C Mathur - [New Delhi] : Excel Books, 2008. - xii, 496 p, 24 cm.

include index

ISBN: 9788174466402

Subjects--Topical Terms:
India -- Rural conditions.
Target marketing -- India.
Consumer behavior -- India.

Dewey Class. No.: 658.8173MAT

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