Rural marketing : text and cases (Record no. 463434)
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000 -LEADER | |
---|---|
fixed length control field | 00445nam a2200145 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788174466402 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8173MAT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | U C Mathur |
245 ## - TITLE STATEMENT | |
Title | Rural marketing : text and cases |
Statement of responsibility, etc | U C Mathur |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | [New Delhi] : |
Name of publisher, distributor, etc | Excel Books, |
Date of publication, distribution, etc | 2008. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 496 p, |
Dimensions | 24 cm. |
500 ## - GENERAL NOTE | |
General note | include index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | India -- Rural conditions. |
-- | Target marketing -- India. |
-- | Consumer behavior -- India. |
Withdrawn status | Lost status | Damaged status | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|
Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 17/02/2016 | 658.8173MAT | BMS06059 | 17/02/2016 | Books | ||||
Bahadur Institute of Mgmt Sciences | Bahadur Institute of Mgmt Sciences | 17/02/2016 | 658.8173MAT | BMS06058 | 17/02/2016 | Books |