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Innovation in marketing : new perspectives for profit and growth / Theodore Levitt

By: Levitt, TheodoreMaterial type: Text

TextLanguage: English Publication details: New York : McGraw-Hill Book Company, Inc., 1962Description: vii, 253 p. ; 24 cmSubject(s): MarketingDDC classification: 658.8 LEV

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.8 LEV (Browse shelf (Opens below))	Available		032700

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Previous	658.8 KRI Positive marketing	658.8 LAN M Essentials of marketing management	658.8 LEV Innovation In Marketing : New Perspectives For Profit And Growth	658.8 LEV Innovation in marketing : new perspectives for profit and growth /	658.8 LEV Marketing myopia /	658.8 LEW Marketing Channels : Structure And Strategy	658.8 LIO Shopping Centers : Planning, Development, And Administration	Next

Includes index.

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