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Services marketing : integrating customer focus across the firm Valarie A. Zeithaml...[et al.]

by Zeithaml, Valarie A | Mary Jo Bitner | Gremler, Dwayne D | Pandit, Ajay.

Edition: 5th ed. Language: eng Publication details: New Delhi : Tata McGraw Hill Education Private Limited, 2011Availability: Items available for loan: Mysore University Main Library (2) Call number: 658.8 VAL M, ...
Marketing management / Philip Kotler

by Kotler, Philip.

Edition: 14th Ed. Language: English Publication details: Delhi : Pearson, 2013Availability: Items available for loan: Mysore University Main Library (2) Call number: 658.8 KOT.K, ...
Marketing management : a South Asian perspective / Philip Kotler & others.

by Kotler, Philip | Keller, Kevin Lane [author] | Koshy, Abraham [author] | Jha, Mithileshwar [author].

Edition: 14th editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: Delhi : Pearson, 2013Availability: Items available for loan: University Graduate Library (1) Call number: 658.8 KOT.
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