Organisational buying behaviour : the key to more effective selling to industrial markets / Roy W. Hill, Terry J. Hillier
Material type: TextLanguage: English Series: Macmillan studies in marketing managementPublication details: London : The Macmillan Press Ltd., 1977Description: xii, 212 p. ; 24 cmISBN: 0333215117Subject(s): Marketing | PurchasingDDC classification: 658.81 HILItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.81 HIL (Browse shelf (Opens below)) | Available | 291921 |
Includes index.
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