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Customer relationship management : integrating marketing strategy and information technology William G. Zikmund, Raymond McLeod and Faye W. Gilbert

by Zikmund, William G | McLeod, Raymond | Gilbert, Faye W.

Material type: Text Text Language: eng Publication details: New Delhi : Wiley India Pvt. Ltd., 2010Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.812 ZIK M.
Customer relationship management : a databased approach V Kumar and Werner J Reinartz

by Kumar, V | Reinartz, Werner J.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: eng Publication details: New Delhi : Wiley India Pvt.Ltd., 1999Availability: Items available for loan: Mysore University Main Library (1) Call number: 658.812 KUM R.
Managing customers for profit : strategies to increase profits and build loyalty V Kumar

by KUMAR V.

Material type: Text Text Language: ENG Publication details: Upper Saddle River, N.J. : Wharton School Pub., 2008Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) .
Managing customers for profit : strategies to increase profits and build loyalty kUMAR V.

Material type: Text Text Language: eng. Publication details: Upper Saddle River, N.J. : Wharton School Pub,. 2008Availability: No items available.
Performance driven CRM : how to make your customer relationship management vision a reality Brown Stanley A

by Brown Stanley A | Gulycz Moosha.

Material type: Text Text Language: English Publication details: Toronto : J. Wiley, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (1) Call number: 658.812 BRO.
The CRM handbook : a business guide to customer relationship management Jill Dyché.

by Jill Dyché.

Material type: Text Text Language: English Publication details: Boston : Addison Wesley, 2002Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 658.812 DYC, ...
Customer relationship management

by Makkar, Urvashi | Kumar Makkar Harinder.

Material type: Text Text; Format: print ; Literary form: Not fiction Language: English Publication details: New Delhi : Tata McGraw Hill, 2014Availability: Items available for loan: Bahadur Institute of Mgmt Sciences (2) Call number: 658.562 MAK, ...
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